Role

Graphic Designer

Disciplines

Branding, Illustration, Typography

Cosmohaus is a perfumery differentiated by its multiculturalism. The founder came to me to turn a short statement into a visual story for the brand's About page.


We began with his story: why he created Cosmohaus, what set it apart, and where he wanted it to go. I then distilled his statement into 6 “chapters" with topics like target market, distribution strategy, and long-term goals.


Each scent is less about individual notes and more about how it makes wearers feel, so I wanted the narrative to be similarly alive, expansive, and tactile. I created chapters as a standalone pieces with visual elements inspired by Cosmohaus's qualities of elegance, cosmopolitanism, and luxury, like wax stamps and gilded details. The narrative is draggable to encourage interactivity and present Cosmohaus as an evolving brand.

Cosmohaus is a perfumery whose backstory is its differentiator. The founder came to me to turn a 400-word statement into a visual narrative for the brand's About page. I distilled his story into 6 “chapters,” each with distinct visuals capturing Cosmohaus's core qualities.


We began with the founder’s story: why he created Cosmohaus, what set it apart, and where he wanted it to go. From there, I broke the statement into sections like target market, distribution strategy, and long-term goals.


What sets Cosmohaus apart is that each scent is less about individual notes and more about how it makes wearers feel. Inspired by this, I set out to create a narrative that felt similarly alive, expansive, and tactile.


I represented chapters as standalone graphics linked by atmosphere rather than repeating elements. Each piece has a distinct style and medium, but all share the brand’s qualities of elegance, cosmopolitanism, and luxury. To encourage interactivity and present Cosmohaus as an evolving brand, I structured the story as a horizontal scroll.


For those who know the founder personally, there are 5 visual Easter eggs drawn from his personal history and background woven in.

Role

Graphic Designer (Contract)


Disciplines

Branding, Illustration, Typography

Anoushka Buch is a designer based in New York, specializing in design systems, branding, and strategy. Originally from California, Anoushka earned her BFA in Design from USC and has previously worked at Apple, NBCUniversal, and Warner Bros. Discovery.

© 2025 ANOUSHKA BUCH

Anoushka Buch is a designer based in New York, specializing in design systems, branding, and strategy. Originally from California, Anoushka earned her BFA in Design from USC and has previously worked at Apple, NBCUniversal, and Warner Bros. Discovery.

© 2025 ANOUSHKA BUCH

Anoushka Buch is a designer from California based in New York, specializing in design systems, branding, and strategy. She earned her BFA in Design from USC and has worked at Apple, NBCUniversal, and Warner Bros. Discovery.

© 2025 ANOUSHKA BUCH