The brainchild of a founder raised in New York, Milan, Hong Kong, and London, Cosmohaus is a perfumery differentiated by its multiculturalism. Each scent is less about individual notes and more about how it reflects wearers’ identities and makes them feel.
When Cosmohaus asked me to help visualize the brand’s story, I wanted the narrative to feel similarly alive, expansive, and tactile. I created "chapters" with visual elements inspired by the brand's emphases on elegance, cosmopolitanism, and luxury, like wax stamps and gilded details. The story is draggable to encourage interactivity and present Cosmohaus as an evolving brand.
We began with the founder’s story: why he created Cosmohaus, what set it apart, and where he wanted it to go. From there, I broke the statement into sections like target market, distribution strategy, and long-term goals.
What sets Cosmohaus apart is that each scent is less about individual notes and more about how it makes wearers feel. Inspired by this, I set out to create a narrative that felt similarly alive, expansive, and tactile.
I represented chapters as standalone graphics linked by atmosphere rather than repeating elements. Each piece has a distinct style and medium, but all share the brand’s qualities of elegance, cosmopolitanism, and luxury. To encourage interactivity and present Cosmohaus as an evolving brand, I structured the story as a horizontal scroll.
For those who know the founder personally, there are 5 visual Easter eggs drawn from his personal history and background woven in.
