9:56 PM

ABOUT

RESUME ↗

WORK

ABOUT

RESUME ↗

Type

Student Project

Discipline

Branding, Interfaces, Packaging, Illustration

Hour Zero is an experience-based espresso bar that bottles all kinds of feelings through espresso drinks, cocktails, and CBD-infused beverages. Open from 12 AM to 12 PM, Hour Zero reimagines the role of a traditional bar by bringing stimulants, depressants, and everything in between together under one roof.

I developed Hour Zero's concept, brand identity, and all supporting materials from scratch.

Type

Case Study

Disciplines

Branding, Interfaces, Packaging, Illustration

Identity

Identity

Anoushka Buch is a designer based in New York, specializing in design systems, branding, and strategy. Originally from California, Anoushka earned her BFA in Design from USC and has previously worked at Apple, NBCUniversal, and Warner Bros. Discovery.

© 2025 ANOUSHKA BUCH

Anoushka Buch is a designer from California based in New York, specializing in design systems, branding, and strategy. She earned her BFA in Design from USC and has worked at Apple, NBCUniversal, and Warner Bros. Discovery.

© 2025 ANOUSHKA BUCH

Anoushka Buch is a designer based in New York, specializing in design systems, branding, and strategy. Originally from California, Anoushka earned her BFA in Design from USC and has previously worked at Apple, NBCUniversal, and Warner Bros. Discovery.

© 2025 ANOUSHKA BUCH