In addition to directing Haute’s biannual issues, I created branding, marketing strategy, and experiences around each issue’s release and launch event.
For Haute’s 10th issue, I created branding and marketing for a special “birthday” launch that reached 50K people globally — over 10x Haute’s following — converting to 500 paid guests and generating over $20K in revenue.
Beyond branding, I oversaw venue, sound, entertainment, and collaborations with partners including Poppi, Liquid Death, United Sodas, Princess Polly, Stiiizy, Seemingly Virtual, and Lip Lab.
