In addition to directing production of Haute’s biannual issues, I developed a bespoke identity, marketing strategy, and experience for each issue’s release and launch event.
We treated the release of Haute’s 10th issue as a special “anniversary” launch, complete with cake, flowers, and party favors for attendees. The campaign reached 50K people globally — over 10x Haute’s following — converting to 500 paid guests and generating over $20K in revenue.
Beyond branding, I oversaw venue, sound, entertainment, and collaborations with partners including Poppi, Liquid Death, United Sodas, Princess Polly, Stiiizy, Seemingly Virtual, and Lip Lab.
