As a design intern for NBCUniversal’s E! Entertainment, I worked on logo development for 2 new releases — a reality show starring Snoop Dogg and Julia Fox’s OMG Fashun — and I designed the official identity for both. Snoop’s show remains under NDA, and OMG Fashun premiered on E! in 2024.
OMG Fashun follows “disrupters” crafting bold, unusual looks, so the identity walks the line between glamor and chaos. A classic Art Deco typeface ties the mark to luxury and spectacle, while reworked curves, angles, and proportions give the "OMG" expressiveness that scales.
A month into my internship, I was asked to collaborate with a senior Art Director on logos for Snoop’s new show. We each sketched directions independently, then presented in critique, and refined based on feedback from the Creative Director and VP of Creative. What began as a creative exercise became one of the highlights of my internship when my work was selected as the show’s official identity.
Following that success, I was invited to contribute to logo development for OMG Fashun. Like with Snoop’s show, I explored multiple directions, presented sketches alongside full-time artists and designers, and refined through critique. Several rounds of logo development, my work was chosen as OMG Fashun’s final logo.
