Haute Magazine is USC’s largest student-run magazine. As Creative Director, I led Haute's staff of 15 directors and 70 creatives across Design, Marketing, Multimedia, Writing, and Photo to produce Haute’s 9th and 10th issues, each over 360 pages. I defined theme and visual direction, managed partnerships with collaborators including Liquid Death and Princess Polly, and drove campaigns reaching 50K people and bringing 500+ guests to each of Haute's launches.
Under my direction, readership grew from 600K to close to 1M, and Haute was named one of 10 finalists for the Associated Collegiate Press’s Spread of the Year.
I defined theme and visual direction, managed partnerships with collaborators including Liquid Death and Princess Polly, and drove social campaigns that reached 50,000 people and brought over 500 guests to each of Haute’s launch events.
Limbo (Issue 9) featured Offset, Olivia O’Brien, and The 1975, and Philia (Issue 10) included a partnership with Casetify.
I joined Haute as a staff designer, then served as Assistant Director of Design and Director of Design before becoming Creative Director.
Haute Magazine is USC’s largest student-run magazine. As Creative Director, I led Haute's staff of 15 directors and 70 creatives across Design, Marketing, Multimedia, Writing, and Photo to produce Haute’s 9th and 10th issues, each over 360 pages. I defined theme and visual direction, managed partnerships with collaborators including Liquid Death and Princess Polly, and drove campaigns reaching 50K people and bringing 500+ guests to each of Haute's launches.
Under my direction, readership grew from 600K to close to 1M, and Haute was named one of 10 finalists for the Associated Collegiate Press’s Spread of the Year.
I defined theme and visual direction, managed partnerships with collaborators including Liquid Death and Princess Polly, and drove social campaigns that reached 50,000 people and brought over 500 guests to each of Haute’s launch events.
Limbo (Issue 9) featured Offset, Olivia O’Brien, and The 1975, and Philia (Issue 10) included a partnership with Casetify.
I joined Haute as a staff designer, then served as Assistant Director of Design and Director of Design before becoming Creative Director.
Haute Magazine is USC’s largest magazine. As Creative Director (President), I led Haute's staff of 15 directors and 70 creatives to produce Haute’s 9th and 10th issues, each over 360 pages. I defined theme and visual direction, managed partnerships with collaborators including Liquid Death and Princess Polly, and drove campaigns reaching 50K people and bringing 500+ guests to each of Haute's launches.
Under my direction, readership grew from 600K to close to 1M, and Haute was named one of 10 finalists for the Associated Collegiate Press’s Spread of the Year.
I defined theme and visual direction, managed partnerships with collaborators including Liquid Death and Princess Polly, and drove social campaigns that reached 50,000 people and brought over 500 guests to each of Haute’s launch events.
Limbo (Issue 9) featured Offset, Olivia O’Brien, and The 1975, and Philia (Issue 10) included a partnership with Casetify.
I joined Haute as a staff designer, then served as Assistant Director of Design and Director of Design before becoming Creative Director.
Role
Creative Director
Recognition
ACP Finalist
Responsibilities
Editorial Design, Art Direction, Design System
Anoushka Buch is a designer based in New York, specializing in design systems, branding, and strategy. Originally from California, Anoushka earned her BFA in Design from USC and has previously worked at Apple, NBCUniversal, and Warner Bros. Discovery.
© 2025 ANOUSHKA BUCH
Anoushka Buch is a designer based in New York, specializing in design systems, branding, and strategy. Originally from California, Anoushka earned her BFA in Design from USC and has previously worked at Apple, NBCUniversal, and Warner Bros. Discovery.
© 2025 ANOUSHKA BUCH
Anoushka Buch is a designer from California based in New York, specializing in design systems, branding, and strategy. She earned her BFA in Design from USC and has worked at Apple, NBCUniversal, and Warner Bros. Discovery.
© 2025 ANOUSHKA BUCH