In addition to directing production of Haute’s 9th and 10th issues, I managed marketing and development of each issue’s launch.

I oversaw venue, sound, entertainment, and partnerships with collaborators and sponsors including Liquid Death, Poppi, Princess Polly, and Lip Lab. To market each release, I developed month-long social campaigns that reached 50,000 — over 10 times Haute’s following — drew 500 paid guests to each event, and generated over $20,000 in revenue.