In addition to directing Haute’s 9th and 10th issues, I developed brand strategy, experience design, and marketing for each issue’s release and launch event.
I created branding and month-long social campaigns for each issue that reached 50,000 people globally — over 10x Haute's media following — and converted to 500 guests per event, generating over $20,000 in revenue.
Beyond branding, I oversaw venue, sound, entertainment, and collaborations with partners including Poppi, Liquid Death, United Sodas, Princess Polly, Stiiizy, Seemingly Virtual and Lip Lab.
